In case you didn’t know…

The late 1990s/early 2000s are widely considered to be the best years of WWE programming, largely thanks to the company’s TV-14 rating and storylines that were aimed at older viewers.

In recent months, there has been a noticeable change in approach with WWE’s on-screen product, with segments involving the likes of Alexa Bliss, Maria Kanellis and Drake Maverick having an edgier tone.

This has led to speculation that, much like new promotion AEW, WWE could revert back to the TV-14 rating that proved so popular in the Attitude Era, ending its PG rating in the process.

So far, AEW has provided fans with various gory moments in its three shows over the last two months, notably with Dustin Rhodes at Double or Nothing and Cody Rhodes at Fyter Fest.

The heart of the matter

Vince McMahon has confirmed that WWE’s product will be “edgier” in future but there are no plans for the company to replicate the “blood and guts” that fans witnessed in the Attitude Era and in AEW.

Regarding the competition from AEW, McMahon added that TNT is unlikely to allow Tony Khan’s company to produce a show with over-the-top violence.

What’s next?

WWE is currently preparing for SummerSlam on August 11, while AEW’s All Out event will take place on August 31.

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